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Q. What’s scarier than Email Marketing?
A. Christmas in October!

Email Marketing for Christmas

In all seriousness, a lot of marketers are still frightened of email marketing post GDPR. Whilst GDPR has a purpose – to protect data subjects – it is not in place to stop email marketing. If you use a reliable data source, perform your due diligence on any suppliers and target your data correctly, there is no reason to be afraid.

Here are three things to check before purchasing a prospect list:

Reputation

Use a reliable, reputable source. Do research on your suppliers, and find out the details of their data. It’s important to do your due diligence on any suppliers too. The good news is – we’ve already done this for you!

Legislation

Under the GDPR, B2B Data is processed under the legal basis of Legitimate Interest, so make sure your supplier takes the time to tailor every count to your specific requirements.

Accuracy

Ask for samples of data and check the accuracy by cross referencing with various sources. Ensure the data is cleansed regularly, up to date and check the guarantees on offer.

Our October Offer!

We know that not only is it important to find accurate prospect data, but it’s also important to keep on top of your existing database. So with all orders over £1000 we will offer you a free cleanse on your own database* to help with email marketing to your existing contacts.

*Free ping check on up to 50k B2B contacts

Call 0330 229 0557
or message us below

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