An HTML email design has lots of appeal for marketers, designers and consumers – but for coders, it’s a real headache to create them properly. There are many elements that can be stripped out by an email client – so never assume that the email will look exactly the same […]
Text links should be coloured and underlined to make them easily identifiable. A good link colour is ‘blue‘ as everyone will know that this is a link. It is good practice to avoid the colours ‘Red’ and ‘Green’ – as these can be blocked by spam filters. Also, think carefully about the wording […]
Are your email-marketing campaigns being seen by the right people? Or are your emails being ignored and unopened?The emailing landscape changes very quickly and evolution is the key to success. This free guide is aimed to help the beginner and experienced marketer create an email campaign that will achieve results.With advice […]
One of the main benefits of HTML email over plain text email is the ability to include images. However, there are a number of factors to consider when including images in an email: i) Always use the full path for an image. For example: <img src=”http://yoursite.com/image_name.jpg” alt=”image title” /> ii) Never […]