Jamie Gledhill, MD at Emailmovers discussed the challenges of B2B email data with James Lawson of Database Marketing Magazine for the following article:
B2B email data providers have gotten increasingly sophisticated over the last decade when is comes to building compliant, legal and responsive lists
The article in Database Marketing magazine quoted Jamie
Database Marketing | B2B email data providers respond to the challenge | February 2013 | Page 26-28
At Emailmovers, Managing Director Jamie Gledhill thinks that “a good file would be somewhere between 800,000 and 1.4 million.”
Emailmovers primarily collects its data via web forms, and then uses email to validate and update its records. The company also employs teleresearch to flesh out the picture of each individual and to follow up those that don’t respond to validation emails.
“We call them up after registration and try to add different contacts for that company,” says Gledhill. “Online registration is pretty quick while trying to opt someone in over the phone can be a lengthy process. Each model has its advantages and disadvantages.”
“$200 or $300 can buy you millions of addresses, but they are not what they seem,” adds Jamie Gladhill, Managing Director of Emailmovers. “They are usually compiled from ancient aggregated data sets and simply won’t work.” Gledhill explains that he often buys these cheap lists as research, to “see what’s out there”.
“Most people don’t know anything about data and there’s a strong element of trust in the supplier,”. he says. “You should see whether they deal with blue-chip brands and ring up existing clients. If you can buy from a UK-based company, then do. Don’t go to an American or Indian website.”