Multi-channel marketing that works

It can be done! Finally, after years of trying, we have discovered a way in which Facebook can actually be used to boost sales and improve response rates of traditional email marketing. It’s been claimed for a long time that Facebook can add to a company’s ROI, but until now finding a practical application for it has been difficult.

Using our inhouse list of over 16 million UK B2C records, we are able to target the same audience via email and then, their facebook profiles. Currently, our clients are experiencing upto 4 times the ROI of traditional email marketing.

So, how do we do it?

As with most of our solutions, it all starts with our email data. Our inhouse B2C email data file has risen over the past 24 months and now exceeds 16 million UK records.
We are able to deliver a bespoke email marketing campaign to a targeted selection of this data; after all, we’ve been doing this for over 10 years.
Targeting our database by income, homeowner status, marital status, age, gender and even the type of vehicle they drive means you only engage with relevant recipients.

Once you’re happy with the design and we have targeted the right audience, we run the email campaign. Typically, through intelligent, responsive design and inbox tested content, we are able to achieve typically an 8% open rate.

Here’s the clever part. We are able to target the same audience through Facebook, displaying the same message, in a reduced ad format to their facebook profile when they login. This is set to begin just as the email campaign has completed.

This multi-message approach to a highly targeted audience has been proved to deliver a fantastic ROI, far exceeding an email alone. Achievements thus far have seen a response and return rate of over 5x the usual rate through email alone.

For further information, please contact directly and arrange an appointment with our Advanced Solutions manager.